Month October 2017

Archive for October 2017

Tourism Northern Ontario’s International Markets Initiative

TNO Executive Director, David MacLachlan, represented Northern Ontario on an International Sales Mission to Europe last month. Tourism Northern Ontario’s International Marketing program is a long-term initiative that involves working with the Ontario Tourism Marketing Partnership Corporation (OTMPC), sub-regional partners and operators in a joint effort to promote and sell Northern Ontario product to international buyers…

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Visitor Experience Strategy: Parks Canada gets rolling on new product development initiative.

This spring, Parks Canada initiated a Visitor Experience Strategy (VES) to help further define product development and marketing direction for the Lake Superior National Marine Conservation Area (NMCA) for the next three-five years.  The VES will identify where infrastructure and investment should be placed to ensure a high level of visitor experiences while maintaining a…

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