Product Development
Product Development
Destination Northern Ontario's main objective for Product Development is to enhance visitor experience through well-designed tourism products that meet current and future customer demand.
To successfully implement a sustainable tourism development strategy, the tourism sector in Northern Ontario must focus its efforts in three core areas.
Destination Northern Ontario engages over 150 tourism industry representatives to drive industry development and implementation of 10 priority sector strategies:
- angling;
- auto and RV touring;
- boating;
- cycling;
- gateway and destination communities (attractions, festivals and events; meetings, conventions and sports);
- francophone;
- culture and heritage (Group of Seven);
- motorcycle touring;
- nature and adventure (parks, paddling and trails); and
- snowmobile touring.
Destination Northern Ontario will continue to develop its identified priority products and experiences including angling, auto & RV touring, culture and heritage, destinations & gateway communities, nature & adventure, snowmobiling and cycling. Secondary products such as food, and Indigenous tourism are all on the horizon for development.
Ready to find out more?
Read our Product Development Strategies.