Month December 2017

Building on Brands: A Move Towards Greater Competitiveness

To increase domestic and international tourists and tourism expenditures, Destination Ontario developed its new brand, “One Discovery Leads to Another.” Recognizing that every provincial region is unique, the brand brings together the diverse and dynamic tourism offerings across the province and the fun and ease by which tourists can explore it. The logo “Yours to…

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Northwest Ontario: Showcasing our Signature Experiences

Northwestern Ontario Has Lots of Signature Gems The Ontario Tourism Marketing Partnership Corporation (now Destination Ontario) launched Ontario Signature Experiences (OSE) in 2014 to promote and market must-see travel experiences that will appeal to global target markets. The OSE program is designed to showcase the best and most unique tourism experiences in the province that…

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