Destination Northern Ontario's main goal in its marketing activities is to increase awareness of Northern Ontario as a travel destination and increase conversion in target markets.

As a result of its marketing efforts, Destination Northern Ontario engages consumers resulting in over 4.3 million visits to websites annually and has grown our online social community to nearly one million followers.

Destination Northern Ontario supports e-commerce development in the region. Direct trackable sales for Northern Ontario products and experiences totaled $2.1 million in 2017.

On average, Destination Northern Ontario’s sub-regional marketing allocation leveraged budgets of up to $1.6 million annually.