Destination Northern Ontario's main goal in its marketing activities is to increase awareness of Northern Ontario as a travel destination and increase conversion in target markets.


As a result of its marketing efforts, Destination Northern Ontario engages consumers resulting in over 4.3 million visits to websites annually and has grown our online social community to nearly one million followers.

Destination Northern Ontario supports e-commerce development in the region. Direct trackable sales for Northern Ontario products and experiences totaled $2.1 million in 2017.

On average, Destination Northern Ontario’s sub-regional marketing allocation leveraged budgets of up to $1.6 million annually.

Visit our consumer facing website.

This website represents Northern Ontario through a magazine-spread style website. Rich in content, the portal is comprised of stories from across the North about our signature landscapes and priority experiences.

Learn more about our marketing strategy.

Destination Northern Ontario's Marketing Strategy is a multi-year document that guides pan-northern and sub-regional marketing activities that align with the Framework for Tourism in Ontario from the Ministry of Tourism, Culture and Sport.

Discover our marketing partnerships.

We leverage $250,000 in partnership to upwards of $1.5 million dollars in tourism marketing investment in our region each year. Find out how we are currently marketing through pan-northern partnerships.