This spring, Parks Canada initiated a Visitor Experience Strategy (VES) to help further define product development and marketing direction for the Lake Superior National Marine Conservation Area (NMCA) for the next three-five years. The VES will identify where infrastructure and investment should be placed to ensure a high level of visitor experiences while maintaining a healthy marine environment. Some of the focus for the VES will be Lake Superior north shore communities, the highway corridor (lookouts, signage and points of interest) and lake access.
Consultants BC Hughes have facilitated a series of well-attended meetings and workshops with participation from Indigenous groups, regional partners, other stakeholders and Parks Canada staff. The results of these meetings and research have contributed to a clear vision of how to successfully enhance regional tourism initiatives along Lake Superior NMCA. It is expected that the VES will be completed this fall.
For more information on the VES, contact acting Visitor Experience Manager, Sylvio Pelletier.