Tourism Excellence North seeks participants for tourism training mission in Traverse City, MI

Tourism Excellence North is looking for individuals to join them on their first-ever Best Practice Mission in Traverse City, Michigan.


A Best Practices Mission (BPM) is a working trip that showcases success stories from other leading travel destinations. The BPM connects you directly with the entrepreneurs, destination managers, and civic champions that are leaders in their industries. You will see, experience and talk, peer-to-peer, about their successes and challenges. BPMs are one of the best ways to be inspired and to learn.


BPMs are just one of the practical and relevant tools presented by Tourism Excellence North to strengthen and improve tourism across Northern Ontario. The Traverse City Best Practices Mission is designed specifically for civic leaders, destination managers, planners, community champions and tourism professionals from across Northern Ontario. Plan on attending with your community colleagues.


This trip will be a 4-day “hub and spoke” model utilizing Traverse City as a home base, and exploring surrounding areas including: Sleeping Bear Dunes National Seashore, Mission Peninsula, Mackinaw Island and the Leelenau Peninsula. The mission departs from and returns to Sault Ste. Marie, Ontario.


Traverse City understands that tourism is more than just attracting a visitor. Every touch point works cohesively together to make the visitor experience memorable, share worthy, and truly best in class. Traverse City has become a leader in developing destination activity clusters and managing the overall visitor experience.


Specific learning themes include:

  • In-Destination Wayfinding
  • Outdoor Experiences in Urban Settings
  • Managing Outdoor Attractions
  • Community Branding
  • Community Collaboration & Clustering




What will happen on this mission?

  • Participate in roundtable discussion with Destination Management Organizations, Downtown Executives, successful Business Owners and Operators
  • Participate in a variety of unique on-site tourism experiences from both a visitor and management perspective(s)
  • Receive information about successful Tourism organizational structures
  • Learn about innovative businesses and tourism experiences within the region
  • Spend time with Northern Ontario colleagues
  • Take home actionable tourism improvement ideas and tasks


Lead by Chris Hughes – BC Hughes Destination Development, and Mark Vanderklipp – a local Traverse City business leader.  Chris and Mark will have you looking for the tiniest details about what makes Traverse City really tick.


Save the Date: Early morning Friday June 16th – end of day Monday June 19th 2017.


More information: To learn more and see a detailed overview of the trip visit


Space is limited so apply now!

Deadline for Application:  4:00 pm EST, April 28, 2017

Selection/Confirmation of Mission Trip Participants:  May 5, 2017

Participant Trip fee payment of $500 due by:  May 11, 2017


Tourism Northern Ontario is one of 13 not-for-profit regional tourism organizations funded by the Ontario Ministry of Tourism, Culture and Sport.  We are the largest tourism region in geography, the second largest in expenditure and the only region that includes sub-regions.

Tourism Northern Ontario coordinates, aligns and invests in sub-regional programs and leads in identified pan-northern management functions; co-ordination of marketing, product development, workforce and industry training, and investment attraction with the ultimate goal to significantly increase tourism revenues in Northern Ontario.  Increased visitation and yield are achieved by delivering programs designed to enhance existing tourism products and developing new tourism opportunities for the North.
For more information on Tourism Northern Ontario, please visit