Destination Northern Ontario and Partners Plan for a Big Impact at Rendez-vous Canada 2023

RVC 2023 | MAY 30 – JUNE 2 2023 | QUEBEC CITY

A team of Northern Ontario partners, led by Destination Northern Ontario, are well prepared to showcase Northern Ontario at Rendez-vous Canada 2023 in Quebec City ensuring that Northern Ontario market-ready product is at the forefront of buyers’ minds.

Established in 1976, Rendez-vous Canada is Canada’s premier international travel trade show, the largest gathering of travel professionals from around the world to meet with Canadian tourism industry partners. Rendez-vous Canada draws over 1,500 attendees annually, including over 580 Canadian seller organizations from all 13 Canadian provinces and territories. Additionally, over 400 qualified buyers and media from Destination Canada’s key markets around the world attend the three-day event.

Destination Northern Ontario has partnered with Destination Ontario, Tourism Sault Ste Marie, Thunder Bay Tourism, and Northeastern Ontario Tourism to leverage investments and have an undeniable presence at the event.

Rendez-vous Canada will play a pivotal role in Destination Northern Ontario’s long term international marketing efforts. There is a natural affinity for Northern Ontario, and by working with Destination Canada, Tourism Industry Association of Canada, Destination Ontario, Northern Ontario’s urban and regional Destination Marketing Organizations partners and tourism operators, Destination Northern Ontario will work towards achieving its goal of increasing tourism visitation and spend from the overseas market as a priority in 2023-24 and beyond.

Looking at our tourism products and experiences through this lens is an opportunity to further improve and grow our tourism industry with programming in all mandated pillar areas; product development, investment attraction, workforce development and industry training, marketing and partnership.

Destination Northern Ontario is determined to continue its meaningful presence at the event as part of a long-term plan to grow international tourism receipts by 2%, as international markets remain vitally important to the growth of tourism receipts in the region, as we know the rate of return on those consumers is four times those of an average visitor.