Tourism Counts

Tourism Counts


The tourism and travel sector are one of the most severely impacted sectors due to the COVID-19 pandemic and its resulting travel restrictions. With tourism responsible for 1.8 million jobs in Canada and over 2% of its GDP, tourism was one of the fastest growing industries in the world and a leading economic driver. It is crucial for the Canadian tourism and travel sector to work together to ensure a strong recovery and a healthy post-pandemic tourism industry.

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Canada's tourism industry is a major contributor to Canada's economic growth.

1.8 million Canadians are employed in the tourism sector.

Northern Ontario generates approx. $1.6 billion  in tourism receipts annually.

Northern Ontario welcomes approx. 9.2 million visitors each year!

The Northern Ontario tourism industry generates approx. +$500,000,000 in tax revenue each year.


35% of all Canadian tourism spending happens in Ontario.

Canada's Economic impact targets to 2025

These measures will position the sector to meet the strategy's ambitious targets by 2025 by increasing:

Tourism revenues by 25% to $128 billion

Jobs directly related to tourism by 7.3%, creating 54,000 new jobs in the process

Growth in the visitor economy to outpace the growth in the national economy

Read more about the tourism industry and its importance as an economic driver in the North.