The new Strategic Framework for Tourism in Ontario is here.

Congratulations to the Honourable Minister McMahon and the Ministry of Tourism, Culture and Sport  on this morning’s release of the Strategic Framework for Tourism in Ontario. Tourism Northern Ontario will continue its collaborative efforts within the framework to support tourism development in the region.

We were honoured to be mentioned in the framework in Building Capacity for Market Demand: ‘Tourism Northern Ontario and Explorers’ Edge came together with the Governments of Ontario and Canada to develop Tourism Excellence North (TEN), a tourism development program for Northern Ontario. Tourism Excellence North is a suite of self-assessment tools, group learning workshops and personalized coaching opportunities designed to strengthen the ability of tourism operators, communities and destinations to enhance and develop new experiences, adapt to changes in the marketplace, and ensure that their product is at the level of current customer expectations. By using Tourism Excellence North, tourism operators, communities and destinations improve the quality of their products and enhance visitor experience, resulting in increased revenues. Participants have noted immediate improvement in their business, and expect further success in the future.’

Read the full framework below.