What is Experience Fishing?

Experience Fishing is a Northern Ontario industry-led initiative that provides participating operators with the tools and resources needed to offer a standardized, safe, and unique fishing experience at their operations to non-angler visitors who are new to the experience of fishing.

Why was it Developed?

Experience Fishing is a Northern Ontario industry-led initiative that provides participating operators with the tools and resources needed to offer a standardized, safe, and unique fishing experience at their operations to non-angler visitors who are new to the experience of fishing.

Through strong collaboration with members of the French River Resorts Association and with industry owners, operators and stakeholders, Destination Northern Ontario is proud to grow this initiative in partnership with FedNor, Northern Ontario Heritage Funding Corporation, Northeastern Ontario Tourism, Algoma Country, Superior Country, and Sunset Country. This program is being coordinated by Nature and Outdoor Tourism Ontario. in collaboration with the steering committee, partners and operators.

Get Involved

Lodge

Resort

Camp

Tourist
Outfit

Do you operate a lodge, resort, camp or a tourist outfit?

If yes, this program is for you!

The program is ideal for Northern Ontario tourism operators who are looking to offer a unique Canadian fishing experience to new clientele and experience growth though new revenue opportunities. If you want to increase awareness about your business, register today and offer Experience Fishing at your establishment!

Program Benefits

As a participating operator, you will receive the following benefits:

Access to new emerging markets and new revenue streams

Program assistance and support through the Program Coordinator

Basic fishing equipment kits for adults and children

Experience Fishing marketing collateral, resources and step-by-step support to help you implement the program effectively and attract new markets to your business

Training and educational resources for you and your staff through our exclusive interactive training program

Increased marketing exposure for your business through program promotion

Consumer Marketing

Increasing awareness about Experience Fishing to new markets is critical to the success of this program.

The program will be marketed to consumers through online channels, at consumer shows and through strong collaboration with partnering organizations. If you want to increase awareness about your business, register today and offer Experience Fishing at your establishment!

We will be marketing the program to four emerging markets:

Millenials

New Canadians

Women

Children & Youth

The program offers Experience Fishing guests with:

  • A safe, relaxing and comfortable atmosphere to try a new sport
  • A positive learning experience that builds confidence
  • A potential opportunity to develop a new lifelong interest
  • A chance to explore a northern vacation destination that offers an authentic Canadian experience

Program Fees

THE TOURIST OPERATOR

There is no cost for Northern Ontario operators to participate in the program.

This program is free for eligible operators. Destination Northern Ontario has worked together with other partners to access funding to make this program available at no cost to all lodges, resorts, camps and tourist operations.

View the list of participating operators here.

Experience Fishing Guests

Experience Fishing Guests: The price varies for each participating tourist operator.

The Experience Fishing guest pays the standard rates as set out by the tourist operator. Prices will vary based on the prices and plans you offer to guests at your establishment.

Please view the list of participating operators and contact them directly to determine pricing and specific details as it relates to their lodges.

Enroll Today!

Complete the registration form to be included in the upcoming 2023 season.

For more information, please contact : experiencefishing@noto.net