Product Development

Destination Northern Ontario's main objective for product development in Northern Ontario over the next year is to enhance the visitor experience through well-designed tourism products that meet current and future customer demand.

More product development success stories:

  • Over 61 operators are involved in the Experience Fishing program. 
  • Continuation of major projects including Northshore Lake Superior Tourism, Rail Travel, RV itinerary development, Heart of Canada Touring Route, 2SLGBTQI+ tourism development, CTA Feast On®  initiative and the Northern Ontario Tourism Summit. 
  • Product teams evolved to address ongoing industry needs, including forming two new product teams to focus on enhancing the overall experience and ensuring that products meet and exceed expectations. 

 

Three Development Streams for Northern Ontario

1. Defend and Maintain:

Existing tourism products and experiences in which Northern Ontario’s tourism industry excels.      

2. Inspire and Grow:       

New products and experiences that will lead to growth in Northern Ontario’s tourism industry.      

3. Rise and Shine:      

Ensuring all of Northern Ontario’s tourism products and experiences are best in class in every aspect.

Current Product Teams

Over 150 tourism industry representatives are engaged with Destination Northern Ontario to drive industry development and implementation of 10 priority sector strategies through various product teams and working groups.

Angling & Hunting
1. Angling

Culture and Heritage
2. Francophone
3. Group of Seven
4. 2SLGBTQ+

Gateway & Destinations
5. Gateway and Destination Communities 
6. Wayfinding 

International
7. International

Nature and Adventure 
8. Nature and Adventure (Parks, Paddling & Trails)
9. Cycling 

Touring
10. ATV
11. Auto/RV
12. Boating
13. Motorcycle 
14. Rail Tours 
15. Snowmobile 

Misc.
16. Accessibility 
17. Renewable Tourism

More product development success stories:

  • Over 61 operators are involved in the Experience Fishing program. 
  • Continuation of major projects including Northshore Lake Superior Tourism, Rail Travel, RV itinerary development, Heart of Canada Touring Route, 2SLGBTQI+ tourism development, CTA Feast On®  initiative and the Northern Ontario Tourism Summit. 
  • Product teams evolved to address ongoing industry needs, including forming two new product teams to focus on enhancing the overall experience and ensuring that products meet and exceed expectations. 

 

Canoe trip with red canoe and red coffee cup

Join a product team

Destination Northern Ontario often seeks industry leaders to serve on one of two volunteer committees that discuss tourism trends and initiatives impacting Northern Ontario.

Product teams will meet on an as-needed basis which could include face-to-face or teleconference.

Interested parties should submit an expression of interest detailing their tourism successes.

Email Your Submission
Experience Fishing Northern Ontario

Experience Fishing Program

Share the love of fishing with those who have never experienced it before. This Northern Ontario industry-led initiative equips operators with the resources to offer safe and unique fishing experiences with emerging angler markets.

Learn about the benefits of this program and how you and your operation can get involved.

Learn More about Experience Fishing
DNO info pamphlets

Success Stories

“Destination Northern Ontario is a cornerstone stakeholder; an invaluable organization for rural Northern Ontario communities. DNO has assisted product development, and enhancement, as well as ensured delivery is state of the art, inclusive, and engages users of all ages, capabilities, and backgrounds. Speaking on behalf of Blind River, I can share that DNO has been involved in any project that will benefit domestic and international tourists alike. Foundation enhancements, specifically those achieved during COVID-19, have ensured that our community sparkles when visitors can return. Collaborations, brainstorming, as well as financial support, also boost our overall community image and professionalism."

- Karen Bittner, Township of Blind River.

See our other programs