NOTS 2025

 

 

You don't want to miss it.

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Thunder Bay Waterfront

Working Together to Build Tourism in Northern Ontario

We are thrilled to announce that the 2025 Northern Ontario Tourism Summit will be held in Thunder Bay, ON. Stay tuned, as details will emerge soon.

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Building on 80+ years of successful fall conferences for the outfitting sector, the Northern Ontario Tourism Summit was developed as a partnership event between Nature and Outdoor Tourism Ontario (NOTO) and Destination Northern Ontario (DNO) to bring together tourism businesses, organizations and suppliers as well as all levels of government at a single event to find solutions to challenges facing the industry. 

The agenda for this one-of-a-kind Northern Ontario tourism event includes training workshops, information sessions, and innovative problem-solving workshops, a range of speakers as well as numerous opportunities for networking, including a trade show of product and service providers to the tourism industry.


 

Agenda

The agenda committee is working on over 20 incredible sessions to bring you this year, covering a diverse and timely range of topics. Stay tuned for the full agenda, designed to inspire, inform, and empower every attendee. 

Check back for updates!
TimeDescriptionLocation
7:00pmOpening Reception + Nature and Outdoor Tourism Ontario Fun Night TBA
TimeDescriptionLocation
7:30amBreakfast Sponsored by Nuclear Waste Management OrganizationTBA
8:00amLand Acknowledgement and Opening RemarksMain Ballroom
8:10amWelcome from Destination Northern OntarioMain Ballroom
8:15amTBAMain Ballroom
8:20amInternational Marketing Presented by Destination OntarioMain Ballroom
9:00amRemarks from Eric Melillo - Member of Parliament for Kenora-KiiwetinoongMain Ballroom
9:15amTBAMain Ballroom
9:30amKeynote Speaker - Dr. Ivan Joseph
Award Winning Performance Coach | Leadership and Cultural Transformation Expert
Main Ballroom
10:27amA message from our Diamond Sponsor - Superior Country's Executive Director, Dan Bevilacqua Main Ballroom
10:30amCoffee Break - Sponsor - Superior CountryTBA
11:00amMaximizing Tourism Funding: Strategies, Eligibility & Best PracticesMain Ballroom
 TBA Viking
 TBAOdin 
12:00pmWalking Lunch - Sponsored by TBATBA
1:00pmUpdate on MNR’s Moose Research in WMU 13  Main Ballroom
 Northwest Ontario (Round 3) "Spark" Finalists Pitch Session (2-3:30PM)Viking
 TBAOdin
2:00pmReinvesting in Your Biz Panel Discussion Main Ballroom
  Northwest Ontario (Round 3) "Spark" Finalists Pitch Session (2-3:30PM)Viking
 Prioritizing Your Mental Health: Practical Strategies for Everyday Wellbeing (this is a 45 minute session that will go over the break)Odin
2:30pmDriftscape Tour - OFF SITE Off Site
3:00pmTBA Main Ballroom
  Northwest Ontario (Round 3) "Spark" Finalists Pitch Session (2-3:30PM)Viking
 TBAOdin
3:30pmMain Ballroom CLOSED beginning at 3:30pmMain Ballroom
 TBAViking
 TBAOdin
6:00pmReception & Hors d'oeuvres Sponsored by The New BusinessMain Ballroom
6:30pmPresidents and Gala Awards Dinner at the Valhalla Hotel and Conference CentreMain Ballroom

Please check back for updates. 

TimeDescriptionLocation
7:30amBreakfast Sponsored by Nuclear Waste Management OrganizationTBA
8:00amOpening RemarksMain Ballroom
8:05am TBAMain Ballroom
8:20amTBAMain Ballroom
8:50amTBAMain Ballroom
9:00amTBAMain Ballroom
9:30amFrom Collapse to Comeback: The Courage to Rebuild What Matters Presented by Lisa MacLeodMain Ballroom
10:30amCoffee Break - Sponsored By TBATBA
11:00amExploring Tourism Careers: A Student Perspective - Panel Discussion with Student from Lakehead UniversityMain Ballroom
12:00pmLunch Sponsored by TBA 
1:00pmTBAMain Ballroom
 Superior Country's Annual General Meeting Viking  
 TBAOdin 
2:00pmTBAMain Ballroom 
 TBAViking 
 TBAOdin -
2:30pmCoffee Break Sponsored by TBATBA
 Thanks to our amazing friends at Porter Airlines, we’re giving away a very special donated prize during the event! You MUST be present in the tradeshow floor to win.🎉 

Please check back for updates. 

 

 

Event Information

This is where you'll find everything you need to know about NOTS 2025. If you can't find what you're looking for, or if you have any questions, please contact us. Additional event information to come, be sure to check back for updates!

Contact Us

Ticket Prices for NOTS 2025
Full Conference$350.00 
Opening Reception Only$75.00 
Wednesday Day Pass (Excludes Gala)$150.00 
Gala and Presidents Award Dinner$100.00 
Thursday Day Pass (Event ends at 2:00pm)$100.00 
Porter Airlines

 

We are happy to share a 20% promo code for flights to Thunder Bay with Porter Airlines!

  • Promo Code: NSTB25 
  • Booking Deadline: October 30th, 2025 
  • Travel Dates: November 23–28, 2025
How to Use It:
  1. Visit flyporter.com.
  2. Enter the code NSTB25 in the Promo Code box when booking.
  3. Enjoy your discounted flight to Thunder Bay!

Don’t miss this opportunity to save. See you in Thunder Bay!

Thank you to Porter Airlines for their generous donation. 

This year's summit will take place at the Valhalla Hotel & Conference Centre in Thunder Bay. 

Valhalla Hotel & Conference Centre   

1 Valhalla Inn Road     
Thunder Bay, Ontario     
P7E 6J1

To receive the discounted rate,
please reference group #: 1316122

Toll Free: 1 (800) 964-1121   
Local: (807) 577-1121
Email reservations@valhallahotel.ca
 

Reserve Online: CLICK HERE
 

The room block will close on October 25, 2025. We strongly encourage you to book your room as early as possible. Once the block is full, the special rate will no longer be available. Guests booking outside of the block should expect to pay approximately $100 more per night.

Valhall Hotel & Conference Centre Logo

Valhalla Hotel

The President's and Gala Awards Dinner will take place on Wednesday, November 26th at the Valhalla Hotel & Conference Centre at 6:00 pm. For more information, please get in touch with communications@destinationnorthernontario.ca.

Northern Ontario Tourism Industry Leader Awards – to learn more or submit your nominations, click here.
NOTO Industry Awards – to learn more or submit your nominations, click here.

Destinatio Northern Ontario's Tourism Industry Leader Awards celebrate the outstanding individuals, businesses, and organizations that are shaping the future of tourism in Ontario. These prestigious awards recognize those who demonstrate exceptional leadership, adopt best business practices, and deliver unforgettable tourism experiences that attract and inspire visitors from around the world.

This year, we are proud to introduce two new award categories that highlight the trailblazers and champions of Ontario’s tourism sector.

INDUSTRY LEADER – Innovation Excellence
This award recognizes an individual, business, or organization that has introduced a creative and forward-thinking idea, product, service, or technology that enhances the tourism experience in Northern Ontario. This award celebrates innovation that solves a problem, meets a new demand, or sets a new standard within the industry, demonstrating measurable impact and long-term potential for growth and replication.

INDUSTRY LEADER   Best Business Practices
This award recognizes a tourism leader or organization that exemplifies operational excellence through strategic planning, sound financial management, customer service, community engagement, and inclusive workplace culture. This award celebrates those who set a high benchmark for professionalism, sustainability, and long-term business success in Northern Ontario’s tourism sector.

For more information, please click here.

The NOTO Awards were created to recognize the incredible individuals who bring Ontario’s outdoor tourism industry to life. Each year, we honour members who have gone above and beyond by protecting our natural environment, enhancing tourism products, or taking the time to participate in meaningful ways to advance tourism across the province.

Take a moment to reflect:

  • Is there someone in your network who deserves the spotlight?
  • Have you done something you’re especially proud of this year?

Nominate them or yourself, and help us celebrate the passion, innovation, and dedication that drives our industry forward.

The NOTO Awards will be presented at the Northern Ontario Tourism Summit. Each person who is nominated will be notified by the NOTO.

Nominations close September 30th of each year.

For more information or to submit a nomiation, please click here.

01

What should I wear to the summit? Pack business casual attire. Evening events are casual. The President's and Gala Awards dinner is a black tie event. 

02

When does the room block close? The room block will close before November 2025. We strongly encourage you to book your room as early as possible. Once the block is full, the special rate will no longer be available. Guests booking outside of the block should expect to pay approximately $100 more per night.

 

 

 

 

 

 

 

Dr. Ivan Joseph

Keynote Speaker: Dr. Ivan Joseph

Award-Winning Performance Coach  |  Leadership and Cultural Transformation Expert

An award-winning coach, prominent educator, and accomplished leader, Dr. Ivan Joseph has spent his career leading cultural transformation and building cohesive teams. His research has focused on understanding how self-confidence drives performance and now, as an internationally renowned speaker, he shares this knowledge to help leaders cultivate inclusive, high-performing workplace cultures. Dynamic and engaging, Joseph always leaves audiences with a memorable experience that adds value long after the presentation ends.

Learn more
Northern Ontario Tourism Summit
Tradeshow Exhibitors

Tradeshow Exhibitors

Interested in becoming an exhibitor at the Northern Ontario Tourism Summit? Contact Kate at kate@noto.net to learn more and get involved!

Become an Exhibitor
Visit Thunder Bay

While You're Here

In Thunder Bay, dining is an adventure. Whether you’re savouring a gourmet meal while watching the sunset over Lake Superior or enjoying Indigenous cuisine by a roaring fire, Thunder Bay invites you to play hard and reward yourself – experience the intersection of the culinary and natural worlds in every delectable bite.

Things to See and Do in Thunder Bay

 

Thank You to our Sponsors!

A big thank you to our 2025 Northern Ontario Tourism Summit sponsors.

Tradeshow Exhibitors

Explore our diverse range of industry exhibitors showcasing innovative solutions and products at this year’s summit.

BrokerLink / The Standard Insurance        
BMI Group         
Driftscape          
Ministry of Northern Economic Development & Growth      
Northern Policy Institute         
NWMO        
Mercury Marine  
Smoker Craft         
Superior Country        
The SAM Group         
Thunder Bay Museum         
Tourism Thunder Bay         
Yamaha Motor Canada  

 

 

Hear from past attendees!

“Thank you for all the hard work in pulling off another great event. We got so much out of it, and I heard so many people talking about the opportunities, learning, and incredible networking.”
— 2024 Northern Ontario Tourism Summit Attendee

 

 

See you in Thunder Bay!

 

Questions? Contact us at communications@destinationnorthernontario.ca.

 

Diamond Sponsor Logos