Partnership Initiatives

Destination Northern Ontario's main objective in partnership is to become a catalyst in building strategic alignment and promoting collaboration within the industry.

Partnership success stories:

During 2023-24 Destination Northern Ontario implemented 38 partnered initiatives working with over 83 partners and leveraging the province’s investment three times over, resulting in $1.9 million of partnered activity.
The number of partnerships increased in 2023-24 by 200% from the previous year.

Partnership initiatives are identified, framed, and managed by the Senior Coordinators within their pillar areas, Product Development, Investment Attraction, Workforce Development and Industry Training, and Marketing.

Initiatives are selected based on potential outcomes and alignment with priorities set out in DNO’s strategic and annualized business plans reflecting all pillar areas. Destination Northern Ontario's Board of Directors has set a goal of 50% of initiatives being in non-marketing pillars.

As more operators complete Destination Northern Ontario's training through the Tourism Excellence North program a new priority has been set to execute more partnerships with industry operators to support
their completion of training and mentorship recommendations.

Partnership success stories:

During 2023-24 Destination Northern Ontario implemented 38 partnered initiatives working with over 83 partners and leveraging the province’s investment three times over, resulting in $1.9 million of partnered activity.
The number of partnerships increased in 2023-24 by 200% from the previous year.

Northern Ontario mountain view over lake

Want to learn more about our partnership program?

Partnership initiatives are identified, framed, and managed by the Senior Coordinators within
their pillar areas, Product Development, Investment Attraction, Workforce Development and
Industry Training, and Marketing.

Connect with us to learn more.

Tourism Counts

Northern Ontario generates approximately $1.6 billion in tourism receipts and contributes $450 million towards Ontario’s GDP each year. With tourism responsible for 1.8 million jobs in Canada and over 2% of its GDP, tourism was one of the fastest-growing industries in the world and a leading economic driver.

Tourism Counts