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Are Your Accommodations Ready for the Next Wave of Northern Visitors?

by Sara Currier | January 7, 2026

Are Your Accommodations Ready for the Next Wave of Northern Visitors?

Northern Ontario is entering a new chapter of growth, with renewed federal and provincial focus on infrastructure, tourism development, and regional competitiveness. As travel patterns stabilize and visitors seek high-quality experiences in authentic Northern settings, accommodations across the region are under growing pressure to modernize, differentiate, and extend operating seasons.  

From motels on key travel corridors to lodges, resorts, cabins, and cottage operations in remote landscapes, fixed-roof accommodations are a cornerstone of Northern Ontario’s visitor economy. When these properties are well-maintained, comfortable, clean, and aligned with visitor expectations, it drives overnight stays, local spending, and jobs in nearby communities. When accommodations fall behind on upgrades and cleaning, the entire regional value chain, from attractions and outfitters to restaurants and retail, feels the impact. 

Why Upgrading Now Matters

Travellers are increasingly seeking accommodation that offers a balance of authenticity and comfort, the classic Northern experience, but with modern amenities, reliable connectivity, and a strong sense of care and quality. Operators who invest strategically in upgrades, such as refreshed interiors, improved infrastructure, and new or renovated units, are better positioned to command higher rates, improved occupancy, and appeal to emerging markets. 

Recent policy directions for Northern Ontario highlight the importance of investing in critical infrastructure and tourism assets to support long-term economic growth. Governments and regional partners are emphasizing projects that enhance the quality of life and visitor experience, including modernized facilities, improved accessibility, and amenities that support both residents and tourists. For accommodators, this environment creates a window of opportunity: align your property improvements with these priorities and you may be better positioned to access programs, partnerships, and new demand!

High-Impact Upgrade Priorities

While every property is unique, several upgrade themes consistently stand out as high impact for Northern operators:

Guest Comfort and In-Room Experience

Improved rooms translate directly into better reviews and higher nightly rates. Clean, modern, durable furnishings, renovated bathrooms, high-quality bedding, and reliable heating/cooling systems can dramatically improve guest satisfaction and reviews. Even small touches like lighting, blackout blinds, and thoughtful storage can help older properties compete with newer builds. 

Digital Readiness and Connectivity

Many visitors now see dependable Wi-Fi, clear online information, and seamless booking as basic expectations rather than perks. Upgrading connectivity, modernizing your website, and integrating online booking or channel management tools can increase visibility and streamline operations. 

The funding opportunities below support digital upgrades like website redevelopment, online booking, software integration, internal broadband networking, and cybersecurity for Northern Ontario businesses:

Accessibility and Inclusion

Improving accessibility is both a value-driven and market-driven decision. Enhancements such as step-free entries, accessible washrooms, wider doorways, grab bars, clear and simple signage, and staff training can open your property to more guests and align with funding and policy priorities that emphasize inclusive infrastructure. 

  • Many Northern Ontario municipalities offer Community Improvement Plan (CIP) grants and incentives that can help accommodate façade, accessibility, and building upgrades in designated areas. Operators should contact their local planning or economic development office to confirm what’s available in their community.
  • Scroll down on the opportunities offered through TIAO https://www.tiaontario.ca/cpages/funding-grants 

Season Extension and Four-Season Use

Longer operating season means more revenue opportunities and steadier jobs. Winterizing cabins and rooms, improving insulation and heating systems, and adding storage for gear can help shift from short seasons to longer or year-round operations. This can diversify revenue, support jobs, and better connect with winter, shoulder-season, and niche market opportunities. Check out the loan opportunities to extend your operations: https://cfontario.ca/ 

Sustainability, Energy Efficiency, Resilience and Wellness

Upgrades like efficient windows, doors, HVAC systems, and lighting can reduce operating costs while supporting environmental goals. Adding wellness-oriented features such as saunas, hot tubs, or comfortable common spaces can increase perceived value and encourage longer stays. 

Interested in help? Have questions?  Please feel free to reach out to Megan Boyd, Manager of Product Development and Investment Attraction m.boyd@destinationnorthernontario.ca , or Gord Knowles, Senior Coordinator, Investment Attraction g.knowles@destinationnorthernontario.ca