Category Industry News

Industry News

Tourism Northern Ontario looks forward to 2018

The board and staff at TNO are heading full speed into 2018 with a top priority on their minds: to make Northern Ontario a destination of choice by championing growth in the industry through strong communication and collaboration with partners. Everything Tourism Northern Ontario is involved with is deeply rooted in partnership. There has been…

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Building on Brands: A Move Towards Greater Competitiveness

To increase domestic and international tourists and tourism expenditures, Destination Ontario developed its new brand, “One Discovery Leads to Another.” Recognizing that every provincial region is unique, the brand brings together the diverse and dynamic tourism offerings across the province and the fun and ease by which tourists can explore it. The logo “Yours to…

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Northwest Ontario: Showcasing our Signature Experiences

Northwestern Ontario Has Lots of Signature Gems The Ontario Tourism Marketing Partnership Corporation (now Destination Ontario) launched Ontario Signature Experiences (OSE) in 2014 to promote and market must-see travel experiences that will appeal to global target markets. The OSE program is designed to showcase the best and most unique tourism experiences in the province that…

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(Thunder Bay, ON) – After a successful three year tour around the North, Tourism Northern Ontario (TNO) is pleased to invite operators, tourism organizations and professionals, municipalities and all levels of government to the fourth annual Northern Ontario Tourism Summit as it returns to Thunder Bay, ON, November 15 – 17, 2017. This week, the…

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Tourism Northern Ontario’s International Markets Initiative

TNO Executive Director, David MacLachlan, represented Northern Ontario on an International Sales Mission to Europe last month. Tourism Northern Ontario’s International Marketing program is a long-term initiative that involves working with the Ontario Tourism Marketing Partnership Corporation (OTMPC), sub-regional partners and operators in a joint effort to promote and sell Northern Ontario product to international buyers…

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Visitor Experience Strategy: Parks Canada gets rolling on new product development initiative.

This spring, Parks Canada initiated a Visitor Experience Strategy (VES) to help further define product development and marketing direction for the Lake Superior National Marine Conservation Area (NMCA) for the next three-five years.  The VES will identify where infrastructure and investment should be placed to ensure a high level of visitor experiences while maintaining a…

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